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WORDS SELL, NOT PICTURES!

  by Don Cirillo

Graphics and animation can make your Web page look nice but they can kill your sale.

Elaborate graphics, lots of Java, scrolling marquees, and animation are sure ways to lose your visitor. You can bet surfers won't hang around for slow-loading sites.

E-commerce relies on satisfying the expectation of immediacy. On-line shoppers expect it. No, they demand it. They want to find what they are looking for and they want to find it fast.

According to research, surfer's top three complaints are:

-slow page download

-broken links

-trouble finding information

Info seekers want their web pages to download quickly. Unfortunately, many Web designers believe if they provide better design people will be happy to wait. They are badly mistaken.

You must design your site for speedy downloads.

Download time must be faster than 10 seconds. You can't antagonize in any way your potential customers and keep them. Slow download means lost sales.

Its words that sell, not pitchers, banners, graphics animation or images. Give them useful information immediately. Use the inverted pyramid design. With strong interesting text at the top of your web page. Let visitors know right away what's in it for them.

Decide on what you want to do, win the cool site award or make the sale. Information age browsers want information fast or they move on to the next site.

Give readers specific informative-text on how your product or service will benefit them and do it quickly. If you need graphics , minimize them. Small graphics with creative use of fonts can present a professional , yet speedy page. Put small logos and graphics at the top. Keep your visitors undivided attention while your graphics are loading. Fill your page with irresistible copy.

Visitors want to know about the product or service. They want information not pitchers. Eliminate distractions and you eliminate a reason for visitors to leave.

For a free analysis of you're web site's loading time visit http://netmechanic.com/ or http://www.websitegarage.com. Net Mechanics and Web Site Garage provide services for maintaining and improving your Web site. Automate site maintenance checks, optimize your graphics and analyze your traffic.

Don Cirillo
CFI Marketing
Learn How To Create Irresistible
Web Sites that Make People Buy!
http://www.cfiweb.com/sell-more.html